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Measuring the Social Side of Display Advertising

James Muldrow shows what marketers and agencies are missing when it comes to measuring their social media display ad investments. During this session, he'll take a deep dive into comScore’s new Ad Metrix Social offering, providing details on the top social...
9% - ights/Presentations-and-Whitepapers/2011/Measuring-the-Social-Side-of-Display-Advertising

Smartphones and Tablets Drive Nearly 5 Percent of Digital Traffic in EU5

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows...
9% - ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-5-Percent-of-Digital-Traffic-in-EU5

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile financial services usage in the U.S. showing that 32.5 million Americans accessed mobile banking information on their devices at the end of Q2...
9% - ights/Press-Releases/2011/10/Mobile-Banking-App-Usage-in-the-U.S.-Increases-45-Percent-from-Q4-2010

Public Health Sites Rank Among the Most Visited U.S. Federal Government Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of audience visitation to public health sites in the U.S. The study found that health-focused sites represented 3 out of the top 10 federal Government sites...
9% - ights/Press-Releases/2011/11/Public-Health-Sites-Rank-Among-the-Most-Visited-U.S.-Federal-Government-Sites

The Effects of the Recession on Brand Loyalty and “Buy Down”

comScore White Paper that analyzes the progressing trends in buy down behavior within CPG and other product categories since the recession first began in 2008. Key questions to be answered in this report include:
9% - ights/Presentations-and-Whitepapers/2011/The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior

comScore Releases Report, “The Effects of the Recession on Brand Loyalty and 'Buy Down' Behavior: 2011 Update”

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer...
9% - ights/Press-Releases/2011/11/comScore-Releases-Report-The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior-2011-Update

Online Video Advertising 2012 and Beyond Webinar

During this session we review the online video advertising landscape, and how YouTube Partners can quantify their audiences to the advertisers and agencies that are poised to drive online video ad spend in the coming years.
9% - ights/Presentations-and-Whitepapers/2011/Online-Video-Advertising-2012-and-Beyond-Webinar

Social Networking Leads as Top Online Activity Globally

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. The report analyzes the current state of social networking activity...
9% - ights/Press-Releases/2011/12/Social-Networking-Leads-as-Top-Online-Activity-Globally

Facebook Blasts into Top Position in Brazilian Social Networking Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com...
9% - ights/Press-Releases/2012/1/Facebook-Blasts-into-Top-Position-in-Brazilian-Social-Networking-Market

Online Shopping Takes Off in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to the top Retail and Coupon sites in India based on data from its comScore Media Metrix service. The report found that nearly 60 percent of...
9% - ights/Press-Releases/2011/12/Online-Shopping-Takes-Off-in-India