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More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffic in Connecticut

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Internet service as cable lines were brought down by the...
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Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
9% - ights/Blog/Leveraging-Advertising-Expenditures-in-a-Challenging-Economic-Environment

comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
9% - ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV

comScore Adds “Explicit Core Search” to U.S. Core Search Market Reporting

When comScore reports our July 2010 qSearch data this week, we will begin reporting an additional view of our U.S. Core Search data known as “Explicit Core Search” alongside our standard Core Search market reporting. comScore defines “Explicit Core Search”...
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comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement...
9% - ights/Blog/comScore-Releases-Inaugural-Data-from-Total-Universe-Report

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given...
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State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers...
9% - ights/Blog/State-of-the-U.S.-Social-Networking-Market-Facebook-Maintains-Leadership-Position-but-Upstarts-Gaining-Traction

It’s a Social World: A Global Look at Social Networking

In case you missed it, comScore recently released a report on the global state of social networking, entitled It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. In the report, we examined the current state of social...
9% - ights/Blog/It-s-a-Social-World-A-Global-Look-at-Social-Networking

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

“Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing...
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A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy.
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