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Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
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Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such...
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Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if...
9% - ights/Blog/Guaranteed-Audience-Buys-What-s-Promised-Isn-t-Always-What-s-Delivered

Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size

Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers...
9% - ights/Blog/Digital-Analytix-First-to-Comply-with-IAB-and-ABCe-Terminology-Guidelines-for-Counting-Audience-Size

Changes in the Search Landscape and How They Impact Search Measurement

comScore will publicly release May qSearch data tomorrow, tracking the market share of all the major search players in the industry. We have been publishing search reports since 2003 and have watched (and tracked) many changes in the industry as it has...
9% - ights/Blog/Changes-in-the-Search-Landscape-and-How-They-Impact-Search-Measurement

Traffic With Sleeves

Recently, a certain blanket with sleeves - otherwise known as the Snuggie - has become a national phenomenon, infiltrating pop culture with its ubiquitous infomercial, celebrity Snuggie sightings and Facebook groups.
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As Spotify’s Popularity Grows in Europe, What Does the Future Hold?

Looking at comScore data over the last two years, the rise in popularity in Spotify has been nothing short of phenomenal. From a user base of under 2 million people in March 2009, an amazing 11 million now visit Spotify on a monthly basis; representing...
9% - ights/Blog/As-Spotify-s-Popularity-Grows-in-Europe-What-Does-the-Future-Hold

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in...
9% - ights/Blog/Cricket-World-Cup-Rivets-the-Indian-Online-Population-During-Final-Matches

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
9% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

World Cup Kick Off Drives Millions to FIFA.com

With World Cup play well underway, fans across the globe are paying close attention to their national teams and watching highly-anticipated matches between the best squads in the world. On Friday, June 11, the official opening day of the World Cup, global...
9% - ights/Blog/World-Cup-Kick-Off-Drives-Millions-to-FIFA.com