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Driving campaign efficiency with privacy-centric, ID-free targeting
Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
26% -
e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting
FlexPoint boosts CTV incremental reach by 23% for congressional candidate
FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
26% -
fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate
Television and Cross-Platform Personification
Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
24% -
ights/Blog/Television-and-Cross-Platform-Personification
Digital Analytix Focus A Simplified User Interface for Actionable Business Insights
Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data.
24% -
ights/Blog/Digital-Analytix-Focus-A-Simplified-User-Interface-for-Actionable-Business-Insights
Getting the Most out of the Games How Campaign Optimization Can Drive ROI
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
23% -
ights/Blog/Getting-the-Most-out-of-the-Games-How-Campaign-Optimization-Can-Drive-ROI
Battle of the Browsers: Impacting Search Share
This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
23% -
ights/Blog/Battle-of-the-Browsers-Impacting-Search-Share
14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional...
23% -
ights/Press-Releases/2011/8/14-Million-Americans-Scanned-QR-or-Bar-Codes-on-their-Mobile-Phones-in-June-2011
UPS Online Shopping Study Empowered Consumers Changing the Future of Retail
Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns.
23% -
ights/Press-Releases/2015/6/UPS-Online-Shopping-Study-Empowered-Consumers-Changing-the-Future-of-Retail
Its All About the Audience
For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
23% -
ights/Blog/Its-All-About-the-Audience
Comscore Campaign Ratings
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
23% -
ducts/Advertising/Comscore-Campaign-Ratings
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