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Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand
A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
100% -
e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Amusement-Park-Brand
Do QR Codes Work Best in Magazines and Newspapers
Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned...
64% -
ights/Infographics/Do-QR-Codes-Work-Best-in-Magazines-and-Newspapers
In EU5 More Than Half of QR Codes Are Scanned While at Home
In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.
62% -
ights/Infographics/In-EU5-More-Than-Half-of-QR-Codes-Are-Scanned-While-at-Home
Average Time Spent Online per US Visitor in 2010
The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month.
61% -
ights/Infographics/Average-Time-Spent-Online-per-US-Visitor-in-2010
Live Streaming Video Jumps 600% in Past Year
Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
60% -
ights/Blog/Live-Streaming-Video-Jumps-600-in-Past-Year
Comscore Privacy Counsel Appointed Deputy Regional President of Hispanic National Bar Associations New York Region
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has been appointed Deputy Regional President of the New York...
54% -
ights/Press-Releases/2020/10/Comscore-Privacy-Counsel-Appointed-Deputy-Regional-President-of-Hispanic-National-Bar-Associations-New-York-Region
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Catalina Marketing Corporation and comScore Partner
Catalina Marketing Corporation Selects comScore Networks as BAR® Licensing Partner
49% -
ights/Press-Releases/2005/03/Catalina-Marketing-Corporation-and-comScore-Partner
Comscore Social Insights helps retailers about their engagement levels
Comscore Social Insights helps retailers learn more about their engagement levels on posts across platforms
43% -
e-Studies/Comscore-Social-Insights-helps-retailers-about-their-engagement-levels
Comscore Congressional District CTV Index
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
38% -
ights/Presentations-and-Whitepapers/2024/Comscore-Congressional-District-CTV-Index
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