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comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement

comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
60% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement

Be On Selects comScore validated Campaign Essentials for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign...
60% - ights/Press-Releases/2013/9/Be-On-Selects-comScore-validated-Campaign-Essentials-for-Global-Campaign-Measurement

comScore Canada Welcomes Starcom MediaVest Group

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns.
60% - ights/Press-Releases/2013/11/comScore-Canada-Welcomes-Starcom-MediaVest-Group

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile)...
60% - ights/Press-Releases/2014/4/comScore-Now-Offers-Actionable-Brand-Metrics-for-Mobile-Advertising-on-Smartphones-and-Tablets

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration...
60% - ights/Press-Releases/2015/9/Xaxis-Asia-Pacific-Executes-First-Buy-Through-comScore-The-Trade-Desk-Integration-Platform

Leading Media Brands Join comScore to Solve Industrys Cross-Platform Video Ad Measurement Challenge

comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising...
60% - ights/Press-Releases/2018/7/Leading-Media-Brands-Join-comScore-to-Solve-Industrys-Cross-Platform-Video-Ad-Measurement-Challenge

Comscore Expands Currency Relationship with Nexstar Media Group

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a multi-year agreement with Nexstar Media Group (Nexstar). Effective January 1, 2019, Comscore will serve as a currency and measurement provider...
60% - ights/Press-Releases/2019/1/Comscore-Expands-Currency-Relationship-with-Nexstar-Media-Group

comScore Partners with Shareablee

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a partnership with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights.
60% - ights/Press-Releases/2013/11/comScore-Partners-with-Shareablee

comScore Appoints Mel Wesley as Chief Financial Officer

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Mel Wesley will be joining the company as Chief Financial Officer, effective August 29th.
60% - ights/Press-Releases/2014/8/comScore-Appoints-Mel-Wesley-as-Chief-Financial-Officer

comScore Acquires Proximic to Bolster Pre Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s...
60% - ights/Press-Releases/2015/5/comScore-Acquires-Proximic-to-Bolster-Pre-Bid-Solutions-for-Buyers-and-Sellers