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comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The...
57% - ights/Press-Releases/2010/5/comScore-Announces-Introduction-of-AdEffx-Smart-Control-Ground-Breaking-Methodology-for-Measuring-Digital-Advertising-Effectiveness

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
57% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results

Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
57% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Best Foot Forward: How to Answer an RFP with Video Metrix

As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can video publishers leverage their online video traffic...
56% - ights/Presentations-and-Whitepapers/2010/Best-Foot-Forward-How-to-Answer-an-RFP-with-Video-Metrix

Oppenheimer Consumer Conference 2013

comScore chairman and co-founder Gian Fulgoni presented the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference.
56% - ights/Presentations-and-Whitepapers/2013/Oppenheimer-Consumer-Conference-2013

The Future of Internet Advertising

With Russia poised to become the biggest online population in Europe, the potential for online advertising has never been more apparent. September will see the Russian Internet population exceed 50m people for the first time, and in this presentation...
56% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Internet-Advertising

comScore: The World's Fastest Growing Market Research Firm

Last month, as part of their 12th annual report on growth rates of the world’s largest market research firms, Inside Research recognized comScore as the fastest growing global market research firm over the last five years.
56% - ights/Blog/comScore-The-World-s-Fastest-Growing-Market-Research-Firm

Lessons Learned - Actions Taken in Digital Brand Advertising


56% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Actions-Taken-in-Digital-Brand-Advertising

The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
56% - ights/Videos/Interview/The-Convergence-of-Linear-OTT-Measurement

A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
56% - ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto