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Brand Safety Another Case for Increased Trust Transparency in Digital Advertising
comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibility into the content against which their ads are running....
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ights/Blog/Brand-Safety-Another-Case-for-Increased-Trust-Transparency-in-Digital-Advertising
Google Selects comScore as Brand Safety Measurement Provider
comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
60% -
ights/Press-Releases/2017/4/Google-Selects-comScore-as-Brand-Safety-Measurement-Provider
comScore Announces Launch of MMX Multi-Platform Indonesia
comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
52% -
ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia
comScore Releases New Report Mobiles Hierarchy of Needs
comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviours for which these...
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ights/Press-Releases/2017/3/comScore-Releases-New-Report-Mobiles-Hierarchy-of-Needs
comScore Selected as the Internet Audience Measurement Currency in Finland
comScore, a leading cross-platform measurement company, today announced it has been selected as the preferred vendor for audience measurement in Finland for the next two years.
60% -
ights/Press-Releases/2017/3/comScore-Selected-as-the-Internet-Audience-Measurement-Currency-in-Finland
comScore Expands Partnership With Sinclair Broadcast Group
comScore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX) Lincoln & Hastings-Kearney, Neb.
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ights/Press-Releases/2017/3/comScore-Expands-Partnership-With-Sinclair-Broadcast-Group
comScore Introduces Breakthrough Service to Measure Consumer Interaction
comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Connected...
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ights/Press-Releases/2017/3/comScore-Introduces-Breakthrough-Service-to-Measure-Consumer-Interaction
comScore Signs 700th Station to Its Local Television Service
comScore today announced it has signed a local TV measurement agreement with WSLS, Roanoke, VA, owned by Graham Media Group. The signing marks a major milestone for comScore, with WSLS being the 700th station subscribing to comScore’s local TV ratings...
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ights/Press-Releases/2017/3/comScore-Signs-700th-Station-to-Its-Local-Television-Service
comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement
comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
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ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement
comScore Announces UK Launch of Video Metrix Multi-Platform
comScore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where...
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ights/Press-Releases/2017/2/comScore-Announces-UK-Launch-of-Video-Metrix-Multi-Platform
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