Comscore Expands Partnership With Sinclair Broadcast Group
Sinclair Signs Expansion Agreement Incorporating Four Acquired Stations
RESTON, VA, March 13, 2017 – Comscore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX) Lincoln & Hastings-Kearney, Neb.
With the newly added stations, Comscore is now providing its local measurement currency to 704 television stations representing 82 ownership groups.
“Sinclair and Comscore have a great partnership,” said Comscore’s Executive Vice President of Local Television, Steve Walsh. “We are very pleased that Sinclair is driving revenue with the use of Comscore ratings information.”
Comscore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, Comscore’s expectations as to the financial and operational effects of the Connected Home Report. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s ability to project the financial impact of the partnership or Comscore’s ability to achieve its expected financial results.
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