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comScore Launches Plan Metrix in Germany
comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
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ights/Press-Releases/2017/9/comScore-Launches-Plan-Metrix-in-Germany
GSMA and comScore Announce UK Launch of Mobile Media Metrics
The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, today announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. Taking...
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ights/Press-Releases/2010/2/GSMA-and-comScore-Announce-UK-Launch-of-Mobile-Media-Metrics
comScore Acquires Certifica
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore’s presence...
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ights/Press-Releases/2009/10/comScore-Acquires-Certifica
comScore Acquires Nedstat, Global Analytics and Online Optimization Provider
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam,...
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ights/Press-Releases/2010/9/comScore-Acquires-Nedstat-Global-Analytics-and-Online-Optimization-Provider
Highlights from the 2022 INTERACT Summit
It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
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ights/Blog/Highlights-from-the-2022-INTERACT-Summit
Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
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ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future
Can cookie-free audiences perform as well as cookie-based ones
What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
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ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones
comScore Wins Internet Audience Measurement Tender in the Czech Republic
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience...
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ights/Press-Releases/2011/5/comScore-Wins-Internet-Audience-Measurement-Tender-in-the-Czech-Republic
U.S. Online Travel Spending Rebounds
While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online...
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ights/Blog/U.S.-Online-Travel-Spending-Rebounds
Panel Participation Yields Digital Insights
Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives...
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ights/Blog/Panel-Participation-Yields-Digital-Insights
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