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comScore Expands Auditing Process with CESP in France

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, and the CESP (Centre d’Etude des Supports de Publicité) today announced that a full audit of validated Campaign Essentials™ (vCE™), comScore online advertising effectiveness...
38% - ights/Press-Releases/2016/1/comScore-Expands-Auditing-Process-with-CESP-in-France

comScore and Rentrak Merger Moves One Step Closer to Completion Special Shareholder Meetings Scheduled

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the registration statement on Form S-4 filed with the U.S. Securities and Exchange Commission (“SEC”) by comScore on October 30, 2015, and as subsequently amended,...
64% - ights/Press-Releases/2015/12/comScore-and-Rentrak-Merger-Moves-One-Step-Closer-to-Completion-Special-Shareholder-Meetings-Scheduled

Millward Brown und comScore vereinbaren Kooperation

Millward Brown and comScore today announced a partnership designed to give brands an unprecedented understanding of how their digital advertising is performing.
47% - ights/Press-Releases/2015/12/Millward-Brown-and-comScore-Announce-Global-Partnership

MDA and comScore Release Rankings of Top Web Entities in Malaysia for September 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
24% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-September-2015

A Major Milestone Passes Moving the comScoreRentrak Merger Forward to Next Step

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976, as amended (the “HSR Act”), has expired in connection with their merger proposal....
72% - ights/Press-Releases/2015/11/A-Major-Milestone-Passes-Moving-the-comScoreRentrak-Merger-Forward-to-Next-Step

MDA and comScore Release Rankings of Top Web Entities in Malaysia for August 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
24% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-August-2015

comScore Appoints Xinyu Huang as Senior Vice President

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xinyu Huang has rejoined the comScore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic...
53% - ights/Press-Releases/2015/10/comScore-Appoints-Xinyu-Huang-as-Senior-Vice-President

comScore Announces Major Mobile Initiatives in Indonesia

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced two initiatives to expand mobile audience measurement in Indonesia with the launch of its syndicated Mobile Metrix solution, available now, and the introduction...
71% - ights/Press-Releases/2015/10/comScore-Announces-Major-Mobile-Initiatives-in-Indonesia

Media Industry Demonstrates Broad Support for the Announcement of a comScore and Rentrak Merger

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak.
75% - ights/Press-Releases/2015/10/Media-Industry-Demonstrates-Broad-Support-for-the-Announcement-of-a-comScore-and-Rentrak-Merger

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
31% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness