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comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem....
44% - ights/Blog/comScore-Acquires-Proximic-to-Bring-Enhanced-Trust-and-Transparency-to-Digital-Advertising

When it Comes to Brand Safety for CTV are we Doomed to Repeat the Mistakes of the Past

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-stop with instances where their digital campaign ran alongside...
44% - ights/Blog/When-it-Comes-to-Brand-Safety-for-CTV-are-we-Doomed-to-Repeat-the-Mistakes-of-the-Past

New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
44% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution

2009 Super Bowl Survey

comScore today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to...
44% - ights/Press-Releases/2009/2/2009-Super-Bowl-Survey

comScore Continues to Attract New Leadership with Key Additions to Technology Digital Partnerships Teams

comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners...
41% - ights/Press-Releases/2018/9/comScore-Continues-to-Attract-New-Leadership-with-Key-Additions-to-Technology-Digital-Partnerships-Teams

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
41% - ights/Blog/Respecting-Privacy-in-Online-Measurement-Comscores-Vision

Comscore Reports Second Quarter 2019 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2019.
40% - ights/Press-Releases/2019/8/Comscore-Reports-Second-Quarter-2019-Results

Comscore Reports Third Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2020.
40% - ights/Press-Releases/2020/11/Comscore-Reports-Third-Quarter-2020-Results