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comScores Participation in 2014 Data Privacy Day

For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three...
44% - ights/Blog/comScores-Participation-in-2014-Data-Privacy-Day

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem....
44% - ights/Blog/comScore-Acquires-Proximic-to-Bring-Enhanced-Trust-and-Transparency-to-Digital-Advertising

When it Comes to Brand Safety for CTV are we Doomed to Repeat the Mistakes of the Past

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-stop with instances where their digital campaign ran alongside...
44% - ights/Blog/When-it-Comes-to-Brand-Safety-for-CTV-are-we-Doomed-to-Repeat-the-Mistakes-of-the-Past

New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
44% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution

2009 Super Bowl Survey

comScore today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to...
44% - ights/Press-Releases/2009/2/2009-Super-Bowl-Survey

RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
44% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward

comScore Continues to Attract New Leadership with Key Additions to Technology Digital Partnerships Teams

comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners...
41% - ights/Press-Releases/2018/9/comScore-Continues-to-Attract-New-Leadership-with-Key-Additions-to-Technology-Digital-Partnerships-Teams

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
41% - ights/Blog/Respecting-Privacy-in-Online-Measurement-Comscores-Vision