Year in Review 2022
Today, I’m excited to announce that Comscore acquired Proximic, Inc. Bringing the Proximic offerings to Comscore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem. The acquisition also aligns directly with our strategy of helping to shine a spotlight on the quality content that is available in programmatic.
From a technology perspective, I’m particularly excited about several aspects of this announcement:
I’m thrilled to have the technological prowess of the Proximic team join us and look forward to sharing the results of our combined efforts with our clients over the coming months. This is a great step forward for both Comscore and the broader industry.
You can learn more about the acquisition here. To learn more about Proximic, visit Proximic.com.