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comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments
First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities
60% -
ights/Press-Releases/2015/4/comScore-Introduces-Panel-Informed-Attribution-to-Improve-Advertisers-Targeting-Timing-and-Tactics-in-Reaching-the-Right-Customer-Segments
Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement
comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients.
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ights/Press-Releases/2015/4/Kantar-Media-and-comScore-Announce-First-Joint-Offering-for-Cross-Media-Audience-Measurement
MDA and comScore Release Rankings of Top Web Entities in Malaysia for February 2015
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
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ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-February-2015
comScore Industry Trust Solution for Programmatic Now Available in 44 Countries
comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
48% -
ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-44-Countries
comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe
comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
64% -
ights/Press-Releases/2015/4/comScore-Expands-Industry-Trust-Solution-for-Programmatic-to-44-Markets-Around-the-Globe
comScore Industry Trust Solution for Programmatic Now Available in Canada
comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain...
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ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-Canada
comScore in Collaboration with CIMM Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies
comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms.
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ights/Press-Releases/2015/4/comScore-in-Collaboration-with-CIMM-Unveils-First-Look-at-Cross-Media-Measurement-Data-for-11-CIMM-Member-Companies
comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK
Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market...
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ights/Blog/comScore-and-UKOM-Continue-their-Partnership-for-Online-Audience-Measurement-in-the-UK
UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK,...
64% -
ights/Press-Releases/2015/4/UKOM-Reappoints-comScore-as-Official-Partner-for-UK-Online-Audience-Measurement
comScores Latest Whitepaper 2015 US Digital Future in Focus Available for Download
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major...
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ights/Press-Releases/2015/3/comScores-Latest-Whitepaper-2015-US-Digital-Future-in-Focus-Available-for-Download
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