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Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
38% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
38% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

Comscore and TEGNA Sign Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement.
38% - ights/Press-Releases/2024/3/Comscore-and-TEGNA-Sign-Multi-Year-Agreement

Comscore lance Social Incremental

Comscore today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain.
38% - ights/Press-Releases/2024/3/Comscore-adds-Social-Incremental-audiences-to-its-flagship-digital-measurement-tool

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
38% - ights/Blog/ID-Free-Targeting-that-Performs

Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
38% - ights/Press-Releases/2024/5/Proximic-by-Comscore-Recognized-in-AdExchanger-s-2024-Top-50-Programmatic-Power-Players-List

Comscore announces new executive leadership across international regions

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
38% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership-across-international-regions

Credit Card Prequalification Gives Control to the Consumers

Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
38% - ights/Blog/Credit-Card-Prequalification-Gives-Control-to-the-Consumers

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
38% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer

Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s...
38% - ights/Press-Releases/2025/1/Comscore-Expands-Local-Currency-Partnership-with-Coastal-Television-s-Media-Group-to-Deliver-Advanced-TV-Measurement-Across-12-Markets