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comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look...
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ights/Blog/comScore-Welcomes-Starcom-MediaVest-Group-and-Zenith-Optimedia-as-Preferred-Strategic-Partners-for-Digital-Campaign-Ratings
comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign...
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ights/Press-Releases/2013/5/comScore-and-BrightRoll-Announce-Collaboration-to-Enhance-Online-Video-Campaign-Ratings
UbiquiTV: Video Fragmentation is the New Reality
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt...
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ights/Blog/UbiquiTV-Video-Fragmentation-is-the-New-Reality
Procter & Gamble Partners with comScore for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution...
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ights/Press-Releases/2013/4/Procter-Gamble-Partners-with-comScore-for-Digital-Campaign-Ratings
comScore Expands Presence in Asia Pacific Region with Key Hires
Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
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ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires
comScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage...
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ights/Press-Releases/2013/4/comScore-Subscriber-Analytix-Offers-New-Capabilities-to-Help-Mobile-Operators-Improve-Customer-Care-and-Marketing-Strategies
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
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ights/Blog/Multi-Platform-Media-Usage-is-Not-a-Zero-Sum-Game
comScore Announces US Launch of Media Metrix Multi-Platform
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile...
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ights/Press-Releases/2013/3/comScore-Announces-US-Launch-of-Media-Metrix-Multi-Platform
Crackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s...
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ights/Press-Releases/2013/3/Crackle-Partners-with-comScore-for-Ground-Breaking-Multi-Platform-Video-Everywhere-Audience-Measurement-Initiative
comScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader...
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ights/Press-Releases/2013/3/comScore-Announces-Divestiture-of-ARS-Non-Health-Copy-Testing-and-Equity-Tracking-Assets-to-MSW-Research
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