Search for "forward chemistry traduccion" returned 671 matches

VivaKi Nerve Center and comScore Develop Custom Partnership

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this...
31% - ights/Press-Releases/2012/8/VivaKi-Nerve-Center-and-comScore-Develop-Custom-Partnership

Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent...
31% - ights/Press-Releases/2010/12/Cyber-Monday-Hangover-U.S.-Online-Spending-Growth-Softens-After-Strong-Early-Week-Performance

Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July...
31% - ights/Press-Releases/2011/9/Government-Sites-Reach-40-Percent-of-Americans-but-Lag-Behind-Overall-Internet-Growth

Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
31% - ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work

The Summer Davos in Tianjin, China

I recently attended the World Economic Forum (WEF) “Annual Meeting of the New Champions”, also known as the Summer Davos, in the northern port city of Tianjin, China. The three day WEF conference attracted some 1,500 high profile leaders, academics and...
31% - ights/Blog/The-Summer-Davos-in-Tianjin-China

Social Networking: No Longer a Niche Market in Asia-Pac

In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as well...
31% - ights/Blog/Social-Networking-No-Longer-a-Niche-Market-in-Asia-Pac

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
31% - ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
31% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

UbiquiTV: Video Fragmentation is the New Reality

For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt...
31% - ights/Blog/UbiquiTV-Video-Fragmentation-is-the-New-Reality

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
31% - ights/Blog/Multi-Platform-Media-Usage-is-Not-a-Zero-Sum-Game