Search for "forward chemistry traduccion" returned 664 matches

The Summer Davos in Tianjin, China

I recently attended the World Economic Forum (WEF) “Annual Meeting of the New Champions”, also known as the Summer Davos, in the northern port city of Tianjin, China. The three day WEF conference attracted some 1,500 high profile leaders, academics and...
31% - ights/Blog/The-Summer-Davos-in-Tianjin-China

Social Networking: No Longer a Niche Market in Asia-Pac

In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as well...
31% - ights/Blog/Social-Networking-No-Longer-a-Niche-Market-in-Asia-Pac

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
31% - ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
31% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

UbiquiTV: Video Fragmentation is the New Reality

For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt...
31% - ights/Blog/UbiquiTV-Video-Fragmentation-is-the-New-Reality

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
31% - ights/Blog/Multi-Platform-Media-Usage-is-Not-a-Zero-Sum-Game

comScore Announces New Client for its Digital Analytix Service

comScore announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and...
31% - ights/Press-Releases/2011/7/comScore-Announces-New-Client-for-its-Digital-Analytix-Service

Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
31% - ights/Press-Releases/2011/10/Major-Advertising-Effectiveness-Research-Project-in-the-UK

Putting the 2013 U.S. Digital Future in Focus

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital...
31% - ights/Blog/Putting-the-2013-U.S.-Digital-Future-in-Focus

Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online,...
31% - ights/Press-Releases/2012/11/Black-Friday-Billion-Kick-Off-to-Brick-and-Mortar-Shopping-Season-Surges-Past-1-Billion-in-E-Commerce-Spending-for-the-First-Time