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comScore Elects Gareth C. C. Chang to Board of Directors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
53% - ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors

comScore Announces Availability of AdEffx Campaign Essentials in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials™ in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers,...
60% - ights/Press-Releases/2011/8/comScore-Announces-Availability-of-AdEffx-Campaign-Essentials-in-Latin-America

comScore Announces Availability of AdEffx Campaign Essentials in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to...
54% - ights/Press-Releases/2011/8/comScore-Announces-Availability-of-AdEffx-Campaign-Essentials-in-Canada

comScore to Acquire AdXpose

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company, for total consideration of $22 million in a primarily stock-based...
54% - ights/Press-Releases/2011/8/comScore-to-Acquire-AdXpose

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition...
28% - ights/Blog/AdXpose-comScore-A-Gamechanger-for-Online-Advertising-Measurement

comScore Social Essentials

comScore today announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials provides...
54% - ights/Press-Releases/2011/7/comScore-Social-Essentials

comScore Announces New Client for its Digital Analytix Service

comScore announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and...
31% - ights/Press-Releases/2011/7/comScore-Announces-New-Client-for-its-Digital-Analytix-Service

comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement

comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
60% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement

comScore Introduces Digital Analytix™ in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct...
44% - ights/Press-Releases/2011/7/comScore-Introduces-Digital-Analytix-in-Latin-America

comScore Introduces Device Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets,...
47% - ights/Press-Releases/2011/6/comScore-Introduces-Device-Essentials