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comScore Adds “Explicit Core Search” to U.S. Core Search Market Reporting

When comScore reports our July 2010 qSearch data this week, we will begin reporting an additional view of our U.S. Core Search data known as “Explicit Core Search” alongside our standard Core Search market reporting. comScore defines “Explicit Core Search”...
62% - ights/Blog/comScore-Adds-Explicit-Core-Search-to-U.S.-Core-Search-Market-Reporting

A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
56% - ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto

comScore Launches Video Metrix 2.0 to Measure Evolving Web Video Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements...
54% - ights/Press-Releases/2010/7/comScore-Launches-Video-Metrix-2.0-to-Measure-Evolving-Web-Video-Landscape

comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
38% - ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV

comScore Acquires Products Division of Nexius, Inc.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired the products division of Nexius, Inc., a leading provider of mobile carrier-grade solutions that deliver network analysis focused on the experience...
54% - ights/Press-Releases/2010/7/comScore-Acquires-Products-Division-of-Nexius-Inc

comScore Acquires the Products Division of Nexius

Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
31% - ights/Blog/comScore-Acquires-the-Products-Division-of-Nexius

comScore Announces Media Metrix 360 Measurement Platform Now Open + New Program for Start-Ups

Today comScore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry
45% - ights/Blog/comScore-Announces-Media-Metrix-360-Measurement-Platform-Now-Open-New-Program-for-Start-Ups

comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The...
57% - ights/Press-Releases/2010/5/comScore-Announces-Introduction-of-AdEffx-Smart-Control-Ground-Breaking-Methodology-for-Measuring-Digital-Advertising-Effectiveness

Best Foot Forward: How to Answer an RFP with Video Metrix

As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can video publishers leverage their online video traffic...
56% - ights/Presentations-and-Whitepapers/2010/Best-Foot-Forward-How-to-Answer-an-RFP-with-Video-Metrix

Americans Received 1 Trillion Display Ads in Q1 2010 as Online Advertising Market Rebounds from 2009 Recession

comScore released an overview of the U.S. online display advertising market for Q1 2010, which showed strong gains following softness for much of 2009.
31% - ights/Press-Releases/2010/5/Americans-Received-1-Trillion-Display-Ads-in-Q1-2010-as-Online-Advertising-Market-Rebounds-from-2009-Recession