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comScore Announces Promotion of Gregory Dale to Chief Operating Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced the promotion of Gregory Dale to Chief Operating Officer. In this new role, Mr. Dale will oversee comScore’s operating activities, including the company’s Product Management,...
64% - ights/Press-Releases/2009/9/comScore-Announces-Promotion-of-Gregory-Dale-to-Chief-Operating-Officer

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
13% - ights/Blog/A-Generation-Ahead

comScore Executive Elected to the Mobile Marketing Association Global Board of Directors

comScore today announced that the Mobile Marketing Association (MMA) has elected Hervé Le Jouan, managing director of the comScore Census Solutions Group, to its Global Board of Directors.
45% - ights/Press-Releases/2009/7/comScore-Executive-Elected-to-the-Mobile-Marketing-Association-Global-Board-of-Directors

comScore Selected by Wireless Media Consulting to Help Provide Common Short Code Media Monitoring for CTIA-The Wireless Association®

comScore today announced it had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market...
53% - ights/Press-Releases/2009/6/comScore-Selected-by-Wireless-Media-Consulting-to-Help-Provide-Common-Short-Code-Media-Monitoring-for-CTIA-The-Wireless-Association-R

A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
38% - ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360.
38% - ights/Blog/Thoughts-on-the-Media-Metrix-360-Announcement-at-the-Conversational-Media-Summit

Media Metrix 360 UK

Strong industry support has emerged following the announcement earlier this week that comScore, Inc. will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K..
31% - ights/Press-Releases/2009/6/Media-Metrix-360-UK

comScore Announced Media Metrix 360

comScore, Inc. today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web...
21% - ights/Press-Releases/2009/5/comScore-Announced-Media-Metrix-360

comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
28% - ights/Blog/comScore-Brand-Crosses-India