Search for "forward chemistry traduccion" returned 664 matches

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
39% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
31% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
47% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data

Comscore Announces CEO Appointment

Comscore, Inc. announced today that Jon Carpenter, who has served as the company’s chief financial officer since November 2021, has been appointed by Comscore’s board of directors as chief executive officer, effective today.
47% - ights/Press-Releases/2022/7/Comscore-Announces-CEO-Appointment

Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency

Comscore, Inc. today announced that Horizon Media is testing Comscore’s local TV measurement solution as a new form of currency for 2023 planning and buying.
38% - ights/Press-Releases/2022/6/Horizon-Media-to-Test-Comscore-Local-TV-Measurement-Data-as-New-Form-of-Currency

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
47% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
57% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
64% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

Interact 2022

Our annual INTERACT Summit draws from the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe.
79% - eract

ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance

Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
100% - ights/Videos/Interview/Breaking-the-Myth-Privacy-Forward-Audience-Targeting-to-Drive-Performance