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Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
31% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform

Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
38% - ights/Blog/Currency-for-How-Media-Actually-Works-Today

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
53% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences

Comscore Reports First Quarter 2025 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
48% - ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results

Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
38% - ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
31% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

Comscore Awarded Media Rating Council MRC Accreditation

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
38% - ights/Press-Releases/2025/4/Comscore-Awarded-Media-Rating-Council-MRC-Accreditation

Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
38% - ights/Blog/Flexible-by-Design

Comscore Reports Fourth Quarter and Full Year 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2024.
52% - ights/Press-Releases/2025/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2024-Results

Comscore Appoints a new Country Manager for the UK

Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer behaviours, today announced the appointment of Ira Xhelili as Country Manager for the UK. In this role, Ira will lead Comscore’s strategic initiatives in Great Britain, driving...
38% - ights/Press-Releases/2025/2/Comscore-Appoints-a-new-Country-Manager-for-the-UK