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ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance
Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
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ights/Videos/Interview/Breaking-the-Myth-Privacy-Forward-Audience-Targeting-to-Drive-Performance
comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look...
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ights/Blog/comScore-Welcomes-Starcom-MediaVest-Group-and-Zenith-Optimedia-as-Preferred-Strategic-Partners-for-Digital-Campaign-Ratings
State of the U.S. Online Retail Economy in Q1 2016
In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward.
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ights/Presentations-and-Whitepapers/2016/State-of-the-US-Online-Retail-Economy-in-Q1-2016
IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement.
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ights/Press-Releases/2014/5/IPG-Mediabrands-Selects-comScore-as-a-Preferred-Strategic-Partner-for-Digital-Campaign-Ratings
comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data
Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent,...
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ights/Press-Releases/2017/4/comScore-to-Participate-in-OpenAP-Initiative-Through-Use-of-Its-Advanced-TV-Audience-Ratings-Data
Interact 2022
Our annual INTERACT Summit draws from the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe.
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eract
Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
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ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization
Procter & Gamble Partners with comScore for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution...
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ights/Press-Releases/2013/4/Procter-Gamble-Partners-with-comScore-for-Digital-Campaign-Ratings
Hearst Television Inc Signs with comScores Local TV Service
comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
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ights/Press-Releases/2016/6/Hearst-Television-Inc-Signs-with-comScores-Local-TV-Service
Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays
comScore today announced that data science firm 0ptimus will comprehensively match comScore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting...
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ights/Press-Releases/2017/10/Data-Science-Firm-0ptimus-Choses-comScore-as-Measurement-Source-for-Consumer-Overlays
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