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Addressable Ads Promise Outcome-Based Metrics

National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business Development, Comscore regarding the addressable opportunity...
36% - ights/Videos/Interview/Addressable-Ads-Promise-Outcome-Based-Metrics

The EU5 Digital Landscape

In our brand new whitepaper we investigate how consumers have adjusted to one year of the coronavirus pandemic.
36% - ights/Presentations-and-Whitepapers/2021/The-EU5-Digital-Landscape

Introducing Show Level Streaming Audiences the Newest Addition to Proximics Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
36% - ights/Blog/Introducing-Show-Level-Streaming-Audiences-the-Newest-Addition-to-Proximics-Predictive-Audiences-Suite

Targeting Gen Z in the UK market

Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights...
36% - ights/Presentations-and-Whitepapers/2023/Targeting-Gen-Z-in-the-UK-market

India Premier League Cricket Competition Boosts Traffic to Sports Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet...
36% - ights/Press-Releases/2010/2/India-Premier-League-Cricket-Competition-Boosts-Traffic-to-Sports-Sites

Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click.
36% - ights/Blog/Click-Through-Rates-for-Universal-Search

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits?...
36% - ights/Infographics/Mobile-App-vs-Mobile-Browser

Futuro Digital Uruguay 2016

Learn about the current state of the internet in Uruguay and how comScore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interact with technology and consume media.
36% - ights/Presentations-and-Whitepapers/2016/2016-Uruguay-Digital-Future-in-Focus

2015 Chile Digital Future in Focus

The digital world has grown enormously thus far in 2015 and there's been a transformation in the way that Chileans interact with technology and consume media. In this presentation we discuss the current state of online advertising in Chile and how comScore...
36% - ights/Presentations-and-Whitepapers/2015/2015-Chile-Digital-Future-in-Focus

The State of Social & Branded Content 2020

In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
36% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Branded-Content-2020