Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights on understanding, reaching, and engaging with the Gen Z audience.
Never knowing a time before social platforms, smartphones and digital commerce, Gen Z is a unique audience that will have the most impact on shaping the future of advertising. To continue the conversation with Comscore, reach out to us here to hear about our deduplicated insights and key tools for advertisers and marketers.
Key Insights Include: