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Publicis - Comscore Trainings


36% - fts/Publicis-Comscore-Trainings

Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed...
36% - ights/Blog/Despite-its-Declining-Importance-for-Many-Display-Campaigns-the-Click-Remains-Important-for-Pharma-Marketers

Google Sites Has Largest Audience in Asia Pacific Region Tencent Captures Highest Share of Minutes

comScore today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population,...
36% - ights/Press-Releases/2010/7/Google-Sites-Has-Largest-Audience-in-Asia-Pacific-Region-Tencent-Captures-Highest-Share-of-Minutes

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking...
36% - ights/Blog/Getting-Beyond-Big-and-How-to-Make-14-Billion-Video-Streams-a-Month-Count

Super Bowl Ad Campaigns Increase Web Activity

Super Bowl Ad Campaigns Spike Web Traffic
36% - ights/Press-Releases/2006/02/Super-Bowl-Ad-Campaigns-Increase-Web-Activity

comScore Announces US Launch of Media Metrix Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile...
36% - ights/Press-Releases/2013/3/comScore-Announces-US-Launch-of-Media-Metrix-Multi-Platform

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
36% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Top 50 Web Sites

Automakers Shift Web Traffic Into High Gear in June
36% - ights/Press-Releases/2005/07/Top-50-Web-Sites

What does a new normal look like for automotive?

As various states trial-run reopening sections of public life, we are watching to see how auto consumers shift their behaviors and how brands adapt to meet them as we all reestablish new habits and norms.
35% - ights/Blog/What-does-a-new-normal-look-like-for-automotive

comScore’s US Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits....
35% - ights/Press-Releases/2014/10/comScore-s-US-Total-Video-Report-Available-for-Download