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comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan

Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.
35% - ights/Presentations-and-Whitepapers/2015/4-things-to-consider-for-your-2016-digital-advertising-plan

The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, comScore VP Advertising Effectiveness reviews current challenges and what steps publishers can take today to not...
35% - ights/Presentations-and-Whitepapers/2015/The-Value-of-Trust-in-Programmatic

Understanding and Measuring Digital Consumer Behaviour Across Devices in Vietnam

In today’s fragmented digital landscape, it is critical to have a comprehensive view of consumers’ digital behaviour across devices. In this session, comScore’s Senior Vice President, Asia Pacific, Joe Nguyen, provided an overview of how agencies, advertisers...
35% - ights/Presentations-and-Whitepapers/2016/Understanding-and-Measuring-Digital-Consumer-Behaviour-Across-Devices-in-Vietnam

Blended Search and the New Rules of Engagement

The growth of Blended or Universal Search is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies. On the big 3 search engines last month, over 30% of the results pages contained...
35% - ights/Presentations-and-Whitepapers/2010/Blended-Search-and-the-New-Rules-of-Engagement

State of Gaming Webinar

Comscore’s 2020 State of Gaming webinar helps advertisers and their agencies understand the behaviors, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
35% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Webinar

Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
35% - fts/Holiday-shopping-buzz-starting-early-on-social-media

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
35% - ights/Blog/Bridging-the-Divide-Between-TV-and-Digital

comScore Announces Canada Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when...
35% - ights/Press-Releases/2017/6/comScore-Announces-Canada-Launch-of-Video-Metrix-Multi-Platform

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
35% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices