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comScore Announces UK Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where...
35% - ights/Press-Releases/2017/2/comScore-Announces-UK-Launch-of-Video-Metrix-Multi-Platform

comScore Announces the Beta Release of Mobile Metrix in Ireland

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Beta launch of Mobile Metrix® in Ireland for reporting of mobile browser and app audiences on smartphones and tablets.
35% - ights/Press-Releases/2014/10/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Ireland

Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
35% - ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work

Ham Wars: How Search Impacts Your Dinner Table

Impulse decisions aside, grocery shoppers tend to be an informed (and often thrifty) bunch who turn to the Internet in increasing numbers to research and prep for their trip to the store. comScore's latest search data sheds some light on how consumers...
35% - ights/Blog/Ham-Wars-How-Search-Impacts-Your-Dinner-Table

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
35% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Connected Europe: How Smartphones and Tablets are Shifting Media Consumption

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their...
35% - ights/Presentations-and-Whitepapers/2012/Connected-Europe

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming...
35% - ights/Presentations-and-Whitepapers/2014/Pulling-the-Pieces-Together-Data-in-a-Multi-Platform-Multi-Device-World

Peru 2015 Digital Future in Focus

The digital world progressed enormously in 2014 and we saw transformations in the way that Peruvians interact with technology and consume media. In this annual report, we saw a migration to mobile devices, the prevailing trends in web usage and the continuous...
35% - ights/Presentations-and-Whitepapers/2015/Peru-2015-Digital-Future-in-Focus