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Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
35% - ights/Blog/Un-Identifying-the-Future-of-Advertising

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
35% - ights/Blog/There-s-Something-Happening-Here-And-What-It-Is-Is-Becoming-Clearer

comScore Announces French Launch of Video Metrix Multi Platform

comScore, Inc. today announced the French launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and...
35% - ights/Press-Releases/2018/4/comScore-Announces-French-Launch-of-Video-Metrix-Multi-Platform

Understanding The Verified Impression

In order to leverage data to gain insights, the data must be legitimate and relevant. Campaign performance must be viewed after taking into account Invalid Traffic (IVT), brand safety, and viewability. The Verified Impression is one that has taken into...
35% - ights/Presentations-and-Whitepapers/2015/Understanding-The-Verified-Impression-ad-tech-Tokyo-2015

For those of you wondering about comScore's Radiohead study…

Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there...
35% - ights/Blog/For-those-of-you-wondering-about-comScore-s-Radiohead-study

World Cup Survey

Portuguese and U.S. Fans Most Overconfident about “Home Team’s” Performance Going into World Cup
35% - ights/Press-Releases/2006/06/World-Cup-Survey

UK Digital Market Overview September 2014

Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just...
35% - ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-September-2014

comScore Announces Acquisition of ARSgroup

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion...
35% - ights/Press-Releases/2010/2/comScore-Announces-Acquisition-of-ARSgroup

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore Media Metrix service. For the third...
35% - ights/Press-Releases/2014/3/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-February-2014

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

comScore, Inc. and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara.
35% - ights/Press-Releases/2012/7/comScore-and-Facebook-Release-European-Insights-About-Earned-and-Paid-Media-Reach-and-Effectiveness