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Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
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Top US Web Sites

Americans Head Online for Love or Money: Valentine’s Day and Tax Preparation Drive February Web Activity
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comScore Reports January 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer...
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comScore Reports August 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer...
35% - ights/Press-Releases/2013/10/comScore-Reports-August-2013-US-Smartphone-Subscriber-Market-Share

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
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Marketing to the MultiPlatform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change.
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comScore Releases May 2011 Australian Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched...
35% - ights/Press-Releases/2011/7/comScore-Releases-May-2011-Australian-Online-Video-Rankings

US Online Video


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To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
35% - ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
35% - ights/Blog/High-Gas-Prices-Drive-Consumers-to-Find-Deals-on-the-Internet