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Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive...
35% - ights/Presentations-and-Whitepapers/2017/Finding-Clarity-in-Todays-Complexity

Give Your Creative a Chance!


35% - ights/Presentations-and-Whitepapers/2016/Give-Your-Creative-a-Chance

Webinar comScore: Comment valider et optimiser ses campagnes ?

Few industries have seen the level of disruption that the digital ad industry has experienced in recent years. With an increasingly complex ecosystem, advertisers and agencies need answers to crucial questions to ensure campaign optimisation and success.
35% - ights/Presentations-and-Whitepapers/2014/comScore-vCE-Webinar-France

State of Travel

The 2020 State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience. It draws from actual consumer behavior data to provide insights into online research, visitation, and booking...
35% - ights/Presentations-and-Whitepapers/2020/State-of-Travel

Celebrating Data Privacy Day


35% - ights/Videos/Interview/Celebrating-Data-Privacy-Day

What social marketers need to know for this years holiday sales


35% - ights/Infographics/What-social-marketers-need-to-know-for-this-years-holiday-sales

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm faced in 2020 as she took on the Chief Marketing and Experience...
35% - ights/Blog/Spreading-Joy-Throughout-Beyond-The-Pandemic-with-Julie-Roehm

RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
35% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward

comScore Releases November 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video content in November for an average of 20.5 hours per viewer....
35% - ights/Press-Releases/2011/12/comScore-Releases-November-2011-US-Online-Video-Rankings

Back to the Future Flashbacks from CES 2020

Since 1967, the Consumer Electronics Show (CES) has been THE venue for the technology industry to introduce the latest electronic inventions designed to improve the lives of consumers. Over the past fifty years, however, this event has evolved into much...
35% - ights/Blog/Back-to-the-Future-Flashbacks-from-CES-2020