- March 2, 2016

Give Your Creative a Chance!

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During this session, Duncan Trigg, SVP Advertising at Comscore presents the importance of combating ad fraud, viewability and other issues so your ads have the best chance to make an impact.

Key topics reviewed during this presentation:

  • Why the best ads may never have a chance to be seen and what you can do about it
  • Avoiding ad fraud and what you need to know to make sure you reach real humans
  • Optimising to verified impressions and how it can impact your brand and sales results