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New Online Radio Ratings

Arbitron and comScore Media Metrix Introduce New Online Radio Ratings Service
35% - ights/Press-Releases/2004/11/New-Online-Radio-Ratings

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. If there was one single finding that has the most...
35% - ights/Blog/Good-News-for-Digital-Publishers-Audiences-Are-on-the-Rise-Thanks-to-Mobile

Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
35% - ights/Blog/Who-is-today-s-Spotify-Consumer

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
35% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics

The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
35% - fts/The-Academy-Awards-2021-The-Winners-Losers-on-Social-Media

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
35% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that comScore VP of Research & Development Frank Findley receives from CPG, pharma and retail clients, and the answer often resides – at least...
35% - ights/Presentations-and-Whitepapers/2011/Best-Practices-for-Creative-and-Creative-Evaluation

vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol.
35% - ights/Presentations-and-Whitepapers/2012/vCE-Breakfast-Briefing-Paris