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The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry.
34% - ights/Presentations-and-Whitepapers/2012/The-Economics-of-Online-Advertising2

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita
34% - ights/Presentations-and-Whitepapers/2014/Empowering-the-Upside-in-a-World-of-Audience-Guarantees-and-Viewable-Impressions

State Level Clusters in India

In this webinar which took place on Tuesday 2 March 2021 Comscore’s Ramanujam Pobbisetty and Viren Vijayashankar introduced the new state level clusters for India.
34% - ights/Presentations-and-Whitepapers/2021/State-Level-Clusters-in-India

Brand Innovators Sports Marketing Upfronts

Brand Innovators Sports Marketing Upfronts
34% - ights/Videos/Interview/Brand-Innovators-Sports-Marketing-Upfronts

comScore and CIMM Release Research Paper

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several...
34% - ights/Press-Releases/2012/6/comScore-and-CIMM-Release-Research-Paper

Mother's Day E-Commerce

Mother’s Day Draws Millions of Last-Minute Online Shoppers
34% - ights/Press-Releases/2006/05/Mother-s-Day-E-Commerce

Teenagers and Adults Flood Facebook


34% - ights/Press-Releases/2007/07/Teenagers-and-Adults-Flood-Facebook

ARF Audience Measurement 2.0 Conference: the State of Internet Media Measurement

Last week, following two grueling weeks as a part of comScore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized a panel to address the issue of “Internet Media Measurement.”...
34% - ights/Blog/ARF-Audience-Measurement-2.0-Conference-the-State-of-Internet-Media-Measurement

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
34% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift...
34% - ights/Blog/Fastest-Growing-Retail-Product-Categories-Boast-Greatest-Share-of-Mobile-Spending