Study Highlights Multi-Screen Viewing Habits for Major Media Brands as Consumers Extend Engagement Beyond TV to Internet, Online Video and Mobile Devices
RESTON, VA, June 11, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement ( CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy of the report, please visit: www.comscore.com/ComscoreCIMM.
“While TV remains the leading media channel, once TV-centric media brands now engage with their consumers across a variety of digital touchpoints. While this enhances the quality of brand engagement, it also increases the complexity of media planning and analysis by orders of magnitude,” said Joan FitzGerald, Comscore VP of TV & Cross-Media Solutions. “By leveraging Comscore’s unique single-source multi-screen measurement panel, we are radically reducing this complexity by providing media companies with actionable insights that can be used to determine how to effectively reach their target audiences and optimize cross-media planning.”
Key insights from the paper include:
“The media landscape is fragmenting at an ever-increasing rate, so having a measurement solution that traverses multiple screens is critical for everyone in the media ecosystem including brands, networks and advertisers,” said Jane Clarke, Managing Director, CIMM. “This new research conducted by CIMM and Comscore offered a significant breakthrough in the use of new methodologies to help tackle the challenges of cross-platform measurement, revealing important findings about the cumulative reach, exposure and engagement of media brands and advertisers in a multi-screen environment.”
Research Findings to be Presented at ARF Audience Measurement 7.0 Conference
Joan FitzGerald, VP of TV & Cross-Media Solutions at Comscore, and Jane Clarke, Managing Director at CIMM, will be presenting findings from this research at the ARF’s Audience Measurement 7.0 conference at 8:00 AM on Tuesday, June 12, 2012 in New York City.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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