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Formula One is fuelling up the US market

15 million Americans visited digital content related to auto racing sports in January 2023.
34% - ights/Blog/Formula-One-is-fuelling-up-the-US-market

Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
34% - ights/Infographics/Mobile-dream-destination-for-French-Travel-category-propelling-Airbnb-to-highest-European-reach

Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
34% - ights/Blog/Why-is-Google-s-Market-Share-in-Hitwise-Data-So-Much-Higher-than-in-comScore-s

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom...
34% - ights/Blog/Accurately-Counting-Your-Chickens-before-They-Hatch-How-Aligning-Pre-Test-Scores-and-Marketing-Mix-Modeling-Outcomes-Enhances-Actionability

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital...
34% - ights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S

Meet the Global Team Product Manager Anqi Liu New York

What’s it like working for Shareablee in New York? It is the stereotypical New York life you would imagine and I love it. It's fast-paced, fun-packed and addictively challenging! I grew up in Eastern China, in a city about 4 hours from Shanghai so the...
34% - ights/Blog/Meet-the-Global-Team-Product-Manager-Anqi-Liu-New-York

Surviving the Social Media Outage of 2019

Paul Kontonis, CMO of WHOSAY, will be speaking at our INTERACT Summit on May 3rd in NYC. I was posting this info on Instagram, or I should say, trying to post it, when I noticed the progress bar pump the brakes just short of completion. Unsuccessful post....
34% - ights/Blog/Surviving-the-Social-Media-Outage-of-2019