The State of Social Media
The so called “unicorns” - private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. As digital audiences continue to grow, driven largely by mobile and younger users, successful brands are actively pursuing a mobile-first attitude which has piqued the interest of the investor community.
Findings from Comscore MMX Multi-platform show how six of the top fifteen Unicorns, ranked in descending order of current valuation, have benefited from this focused approach to development, building large mobile-only audiences in the UK.
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This report uses UKOM approved data.