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Using Advanced Audiences to Drive Automotive Wins

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
42% - ights/Videos/Interview/Using-Advanced-Audiences-to-Drive-Automotive-Wins

Découvrir comment les réseaux sociaux modifient la publicité display de demain

Are you a fan of display advertising? Interested to know how advertisers are building Social Networking features into their online creatives? Would you like to see how Facebook is changing the way display advertising connects with consumers?
42% - ights/Presentations-and-Whitepapers/2011/The-Emerging-Role-of-Socially-Enabled-Ads-in-France

Discover the Emerging Role of Socially Enabled Ads


42% - ights/Presentations-and-Whitepapers/2011/Discover-the-Emerging-Role-of-Socially-Enabled-Ads

Online Werbung mit Social Networking Elementen boomt

Are you a fan of display advertising? Interested to know how advertisers are building Social Networking features into their online creatives? Would you like to see how Facebook is changing the way display advertising connects with consumers? Join Peter...
42% - ights/Presentations-and-Whitepapers/2011/The-Emerging-Role-of-Socially-Enabled-Ads-in-Germany

The Mobile Digital Omnivore

This presentation explores the increasing transition to a world of connected media, charting the growth of smartphones and Tablets and crucially how this is driving M/E-commerce. The presentation looks at the UK, EU5 and US markets and includes some actual...
42% - ights/Presentations-and-Whitepapers/2012/The-Mobile-Digital-Omnivore2

Changing How the World Sees Digital Advertising


42% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising-Emerce-eDay

Empowering the Upside in a World of Viewable Impressions

Empowering the Upside in a World of Viewable Impressions
42% - ights/Presentations-and-Whitepapers/2013/Empowering-the-Upside-in-a-World-of-Viewable-Impressions

The Role of Mobile in Online Shopping and Buying

comScore co-founder and Chairman Gian Fulgoni reveals how smartphones and tablets are being used by consumers and marketers across different countries, their impact on today’s e-commerce sales and how these patterns are likely to evolve in the future.
42% - ights/Presentations-and-Whitepapers/2014/The-Role-of-Mobile-in-Online-Shopping-and-Buying

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption.
42% - ights/Presentations-and-Whitepapers/2014/Understanding-the-Mobile-Consumer

From Viral to Tribal: The Next Frontier of Publishing

In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
42% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing2