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Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
39% - ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit

Comscore TV, Local Measurement That Meets Modern Media Consumption

FreeWheel has partnered with Comscore to allow agencies to seamlessly access real-world local TV viewership information with valuable, advanced household-level consumer and demographic behavior data that enables smarter business transactions. In this...
39% - ights/Videos/Interview/Comscore-TV-Local-Measurement-That-Meets-Modern-Media-Consumption

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
39% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty

New Canadian Trends in Online Sports Consumption

How have Canadians changed in the way they engage with sports media online, and how can marketers and media companies reach and influence them? Download the Comscore whitepaper.
39% - ights/Presentations-and-Whitepapers/2019/New-Canadian-Trends-in-Online-Sports-Consumption

UPS Pulse of the Online Shopper: A Customer Experience Study

Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How can retailers provide a superior shopping experience...
39% - ights/Presentations-and-Whitepapers/2014/UPS-Pulse-of-the-Online-Shopper-A-Customer-Experience-Study

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation,...
39% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Media-Drives-Growth-for-Brands

comScore Releases January 2010 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting...
39% - ights/Press-Releases/2010/2/comScore-Releases-January-2010-U.S.-Search-Engine-Rankings

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs...
39% - ights/Blog/The-Power-of-Like-2-Offers-New-Insights-into-How-Social-Marketing-Delivers-ROI

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
39% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data