The State of Social Media
Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How can retailers provide a superior shopping experience across channels that also increases brand loyalty?
For the third year in a row, Comscore and UPS explore what customers expect during their online shopping experience, plus how mobile and social are changing buying trends. Susan Engleson, Senior Director at Comscore and Bala Ganesh, Retail Segment Marketing Director at UPS, cover topics in the presentation such as:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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