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Digital Omnivores: Key Insights into Todays Connected Consumer Webinar

This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on trends in cross-platform consumption and the industry...
39% - ights/Presentations-and-Whitepapers/2011/Digital-Omnivores-Key-Insights-into-Todays-Connected-Consumer-Webinar

Seeing Around Corners with Dea Lawrence, Chief Marketing Officer Variety

Dea Lawrence, Chief Marketing Officer at Variety, started her career as an actress touring on Broadway, on television, and in films, all while holding sales roles on the side. Dea eventually transitioned to focus on marketing and focused on digital when...
39% - fts/Seeing-Around-Corners-with-Dea-Lawrence-Chief-Marketing-Officer-Variety

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
39% - ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior

comScore Announces Availability of Online Audience Measurement Services for Thailand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
39% - ights/Press-Releases/2012/4/comScore-Announces-Availability-of-Online-Audience-Measurement-Services-for-Thailand

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
39% - ights/Blog/The-Now-is-Time

Central Americans are Increasing their Usage of Mobile Apps, Especially on Instagram

comScore recently conducted a study of Central American's online behavior to better understand how this market engages with various media and technology channels and analyzed their perceptions of advertising. Most of the research focuses on key areas...
39% - ights/Blog/Central-Americans-are-Increasing-their-Usage-of-Mobile-Apps-Especially-on-Instagram

COVID-19 and the evolution of online consumer behaviour in India

For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world. So how have online behaviours evolved since the...
39% - ights/Blog/COVID-19-and-the-evolution-of-online-consumer-behaviour-in-India

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements.
39% - ights/Presentations-and-Whitepapers/2014/Succeeding-with-Viewable-Impressions-and-Audience-Guarantees