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State of OTT

An in-depth look at today’s over-the-top content consumption and device usage.
38% - ights/Presentations-and-Whitepapers/2018/State-of-OTT

Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
38% - ights/Presentations-and-Whitepapers/2018/Taking-Your-TV-Campaign-the-Extra-OTT-Mile

comScore and Rentrak to Merge

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
38% - ights/Press-Releases/2015/9/comScore-and-Rentrak-to-Merge

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. This presentation...
38% - ights/Presentations-and-Whitepapers/2015/Increase-Digital-Revenue-by-Dealing-with-Viewability-and-Non-Human-Traffic

Free Shipping Gains in Importance in 2010 Holiday Season

A couple weeks ago, I discussed the overall significance of free shipping to holiday e-commerce purchasing, indicating that we expected it to once again play a major role in how consumers transacted online. We recently crunched some numbers to look at...
38% - ights/Blog/Free-Shipping-Gains-in-Importance-in-2010-Holiday-Season

Comscore Movies

Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking the top 3 spots over the final weekend of July with...
38% - ights/Infographics/Comscore-Movies

Mobile Usage Behaviours and Trends

Tapping Into Mobile Usage, Behaviours & Trends Who is using what: when, why and how? • What is mobile now? • Uncovering new developments in mobile usage • Communicating more effectively by matching your channel offering to your audience
38% - ights/Presentations-and-Whitepapers/2011/Mobile-Usage-Behaviours-and-Trends

Linda Abraham on CBNC, providing key statistics on Kayak's IPO

Linda Abraham, comScore CMO and EVP of Global Product Development, provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors.
38% - ights/Videos/Interview/Linda-Abraham-on-CBNC-providing-key-statistics-on-Kayak

Hollywood's summer fizzle cools off studio stocks

Hollywood's summer fizzle cools off studio stocks
38% - ights/Videos/Interview/Hollywood-summer-fizzle-cools-off-studio-stocks

Webinar zur Kampagnenvalidierung: Haben Ihre Online-Kampagnen die Chance zu wirken?

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns.
38% - ights/Presentations-and-Whitepapers/2014/German-Webinar-Online-Campaign-Optimisation-and-Validation