Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach. Today, over-the-top (OTT) viewing offers new opportunities to reach more targeted audiences with greater precision – at scale
In this presentation, learn how you can harness the power of Comscore’s unparalleled data sources and expertise to unlock incremental campaign value, drive greater brand engagement and take your TV campaign the extra OTT mile.
Questions addressed in this session include:
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
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