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Lessons Learned: Maximizing Returns From Digital Marketing

As digital advertising continues to grow both in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. This presentation from the Association of Canadian Advertisers 360 Conference unveils...
38% - ights/Presentations-and-Whitepapers/2011/ACA360-Focus-on-Digital-Marketing

Social Media Week Singapore

Joe Nguyen, SVP APAC, comScore Inc. presented at the Social Media Week Singapore
38% - ights/Presentations-and-Whitepapers/2013/Social-Media-Week-Singapore-2013

Think Tank: Viewability

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience? This interactive session covers key challenges facing the industry, as well as raises some...
38% - ights/Presentations-and-Whitepapers/2017/Think-Tank-Viewability

Display Advertising Heats Up Competitive Insights from Ad Metrix

Learn how Ad Metrix reveals the display advertising strategies of various companies as they promote their brands and battle for market leadership online.
38% - ights/Presentations-and-Whitepapers/2009/Display-Advertising-Heats-Up-Competitive-Insights-from-Ad-Metrix

Cross-Screen Synergy: Show me the (TV) money

As the line between Online Video and TV continues to blur, marketers are exploring the ways in which these two channels are different and capable of complementing one another – both by reaching people in different ways, as well as reaching different people....
38% - ights/Presentations-and-Whitepapers/2009/Cross-Screen-Synergy-Show-me-the-TV-money

Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
38% - ights/Videos/Interview/Building-for-the-Future-of-Measurement-Today

Fireside Chat About Consumer Advocacy

Though he feels he “tripped” into his calling, Steven's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fireside chat with seasoned partnerships and revenue...
38% - ights/Videos/Presentation/Fireside-Chat-About-Consumer-Advocacy