2025 State of Programmatic Report
Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape, and how the decisions made today will determine the currency of the future.
Key Takeaways
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...
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Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences....