State of Digital UK 2023
Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape, and how the decisions made today will determine the currency of the future.
Key Takeaways
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.