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Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
38% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound

Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront...
38% - ights/Presentations-and-Whitepapers/2020/Facing-Forward-An-Upfront-Conversation

Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many others. But soon after the initial “pinch-myself, is this...
38% - ights/Blog/Seeking-Osama-Anatomy-of-a-News-Firestorm-in-a-Cross-Platform-Environment

comScore and Facebook Release The Power of Like 2: How Social Marketing Works

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in...
38% - ights/Press-Releases/2012/6/comScore-and-Facebook-Release-The-Power-of-Like-2-How-Social-Marketing-Works

Measuring the Social Side of Display Advertising

James Muldrow shows what marketers and agencies are missing when it comes to measuring their social media display ad investments. During this session, he'll take a deep dive into comScore’s new Ad Metrix Social offering, providing details on the top social...
38% - ights/Presentations-and-Whitepapers/2011/Measuring-the-Social-Side-of-Display-Advertising

Comscore Consumer Journey

Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases​
38% - e-Studies/Understand-the-Shopping-Behaviors-of-Your-Target-Consumers

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this...
38% - ights/Presentations-and-Whitepapers/2014/2014-US-Digital-Future-in-Focus

Top 50 US Internet Sites


38% - ights/Press-Releases/2008/12/Top-50-US-Internet-Sites

Too Good To Go Salva comida ayuda al planeta

El éxito de la aplicación móvil que le ha declarado la guerra al desperdicio de alimentos durante el 2020. Too Good To Go es un ejemplo del avance del movimiento #Lacomidanosetira que se extiende con fuerza por todo el mundo, donde la meta es combatir...
38% - ights/Blog/Too-Good-To-Go-Salva-comida-ayuda-al-planeta

2015 Mexico Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Mexico and how comScore is helping to drive the industry.
38% - ights/Presentations-and-Whitepapers/2015/2015-Mexico-Digital-Future-in-Focus