title - Comscore, Inc.

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election.
37% - ights/Presentations-and-Whitepapers/2012/The-Digital-Politico

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility,...
37% - ights/Presentations-and-Whitepapers/2015/Mobile-In-App-Ad-Tagging-Become-a-Mobile-Authorized-Tagging-Partner-for-comScore-vCE

Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
37% - ights/Infographics/Pre-Testing-Ad-Creative-Pays-for-Itself

State of the UK Online Retail Market

44.05 million British users accessed online Retail sites across desktop, video and mobile during September 2016. Visits by UK users aged 25-34 increased by 20% from this time last year. Undoubtedly the retail sector is continuing to evolve, with global...
37% - ights/Infographics/State-of-the-UK-Online-Retail-Market

CCPA And Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
37% - ights/Blog/CCPA-And-Effective-Marketing-Are-Not-Mutually-Exclusive

The Evolution of Digital Advertising: From Direct Response to Branding

comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.
37% - ights/Presentations-and-Whitepapers/2013/The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
37% - ights/Videos/Interview/How-MVPDs-Will-Extend-Addressable-Ads-Nationwide-Comcast-s-Larry-Allen

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