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2015 LATAM Future in Focus

The digital world has grown enormously in 2014 and there's been a transformation in the way that Latin Americans interact with technology and consume media. In this presentation, we cover the current state of online advertising in Latin America and how...
37% - ights/Presentations-and-Whitepapers/2015/2015-LATAM-Future-in-Focus

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
37% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Mobile Phones and Tablets Now Account for 1 in 8 US Internet Page Views

The wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online. According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page...
37% - ights/Infographics/Mobile-Phones-and-Tablets-Now-Account-for-1-in-8-US-Internet-Page-Views

Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
37% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z

SuperBowl Ad Propels Growth at Hulu

comScore today released its monthly analysis of U.S. consumer activity at the top online properties for February 2009 based on data from the comScore Media Metrix service.
37% - ights/Press-Releases/2009/3/SuperBowl-Ad-Propels-Growth-at-Hulu

Comscore and MediaScience Announce Strategic Partnership

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper...
37% - ights/Press-Releases/2019/6/Comscore-and-MediaScience-Announce-Strategic-Partnership

Gamers engaging differently across platforms and games during COVID-19 pandemic

In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.
37% - ights/Blog/Gamers-engaging-differently-across-platforms-and-games-during-COVID-19-pandemic

The UK Travel Industry: Comscore Custom Research

As UK consumers eagerly await the latest updates from the government on travel restrictions, Comscore has analysed how consumers have been interacting with travel sites.
37% - ights/Blog/The-UK-Travel-Industry-Comscore-Custom-Research

Linda Abraham presents "Connected Europe" at DLD 2012

Linda Abraham, CMO & EVP, comScore, Inc. presents the results of "Connected Europe: How Smartphones and Tablets are Shifting Media Consumption".
37% - ights/Videos/Presentation/Linda-Abraham-presents-Connected-Europe-at-DLD-2012

How Publishers are Gaining Share in a Growing Display Advertising Market

According to comScore Ad Metrix, nearly 1.3 trillion display ads were delivered to U.S. Internet users in Q3 2010, marking a 22% increase versus a year ago. Facebook.com led all online publishers with a 23% share of display ad impressions, an increase...
37% - ights/Presentations-and-Whitepapers/2010/How-Publishers-are-Gaining-Share-in-a-Growing-Display-Advertising-Market