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When Money Moves to Digital, Where Should It Go

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised...
37% - ights/Presentations-and-Whitepapers/2010/When-Money-Moves-to-Digital-Where-Should-It-Go

comScore and Warc Webinar: Lessons Learned in Digital Advertising


37% - ights/Presentations-and-Whitepapers/2014/comScore-and-Warc-Webinar-Lessons-Learned-in-Digital-Advertising

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during...
37% - ights/Presentations-and-Whitepapers/2015/Campaign-Measurement-to-Drive-Efficiency

用户路径：从曝光到转化

The consumer journey is complex. As consumers move from the initial stages of research to eventual purchase, there are multiple touch points along the way where brands can influence the decision-making process and ultimately impact conversion.
37% - ights/Presentations-and-Whitepapers/2015/From-Impression-to-Conversion

Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, comScore partnered with UPS to uncover consumers’ online...
37% - ights/Presentations-and-Whitepapers/2015/Empowered-Shoppers-Propel-Retail-Change

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This strong growth in digital advertising has brought opportunities and challenges as advertisers,...
37% - ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising-Digital-Marketing-Exchange

Illuminate What Matters in Your Digital Advertising - Rambler&Co Client Conference

Joris Goossens, VP Sales, Netherlands, Nordics and Russia of comScore EMEA, explores key issues to deliver clear insights into tackling current challenges affecting the digital advertising landscape such as viewability, fraud and brand safety while also...
37% - ights/Presentations-and-Whitepapers/2016/Illuminate-What-Matters-in-Your-Digital-Advertising-Rambler-and-Co-Client-Conference

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
37% - ights/Videos/Presentation/The-Future-of-OTT-Panel

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
37% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

Why cross-platform measurement is crucial to success

Local agency and station professionals discuss the importance of cross-platform measurement, and how TV and digital work hand-in-hand to increase campaign effectiveness.
37% - fts/Case-StudiesX/Why-cross-platform-measurement-is-crucial-to-success