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Travel

Expand your understanding of the travel industry
36% - ducts/Travel

Online is the New Primetime

The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days. The organization is made up of advertisers, their...
36% - ights/Blog/Online-is-the-New-Primetime

StackAdapt QA Driving Brand Lift with Connected TV

Since the start of 2020, we’ve seen notable shifts in consumption of TV, video and digital content across platforms. This changing media landscape is impacting how brands need to approach their advertising strategies. To this end, Comscore and programmatic...
36% - fts/Case-StudiesX/StackAdapt-QA-Driving-Brand-Lift-with-Connected-TV

Top Japanese Web Sites


36% - ights/Press-Releases/2008/05/Top-Japanese-Web-Sites

Top Sites in France


36% - ights/Press-Releases/2007/05/Top-Sites-in-France

2012 Mobile Future in Focus Webinar

This webinar includes key insights from the 2012 Mobile Future in Focus examining the prevailing trends driving growth in the industry and what these mean for the year ahead.
36% - ights/Presentations-and-Whitepapers/2012/2012-Mobile-Future-in-Focus-Webinar

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...
36% - ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising

Online Video Advertising 2012 and Beyond Webinar

During this session we review the online video advertising landscape, and how YouTube Partners can quantify their audiences to the advertisers and agencies that are poised to drive online video ad spend in the coming years.
36% - ights/Presentations-and-Whitepapers/2011/Online-Video-Advertising-2012-and-Beyond-Webinar

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the...
36% - ights/Blog/ePharma-Summit-2010-and-the-Importance-of-Metrics

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
36% - ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad-ClickZ-Jakarta